The full-service own-venue events case operates one leased U.S. banquet venue with its own fit-out and equipment. Its Base forecast runs January 2027–December 2031 in USD, with service beginning in March 2027. The package and payment rules below are selected contract assumptions, not universal venue terms or a signed booking.
What is included in the event price?
The 2027 package costs $9,500 and includes the first 100 guests. With the selected guarantee of 120 guests and a $60 supplement for each additional guaranteed guest, the earned event price is $10,700: $9,500 + (120 − 100) × $60. Contracted extras start at zero.
The package includes buffet food, soft drinks, furniture, linens, and ordinary event service. It excludes alcohol sales, bartending, DJ services, photography, and lodging. The included guests still consume food and service capacity, but they do not create a second per-guest sale on top of the inclusive package.
How does one booking move from deposit to revenue?
The client pays 30% of the contracted base package one month before service. That is $2,850, calculated from $9,500, not 30% of the $10,700 total. The guest supplement and any contracted extras enter the service-month balance.
The following example holds the selected 2027 prices and guest guarantee constant. It isolates one successfully completed booking, before processor fees, expenses, and any indirect taxes; it is not a separate forecast of the venue’s monthly cash balance.
On a narrow screen, scroll within the table to read all columns.
| Stage | Customer cash | Revenue and obligation |
|---|---|---|
| One month before service | $9,500 × 30% = $2,850 deposit. | No earned event sale yet; $2,850 advance liability. |
| Completed event month | $10,700 − $2,850 = $7,850 remaining balance. | $10,700 earned revenue; the booking's advance is released. |
| Across both months | $2,850 + $7,850 = $10,700 before fees. | One $10,700 event sale, not a deposit sale plus a second full-price sale. |
Collection and processor settlement both occur in the same forecast month in this case. That assumption must be checked against the intended payment arrangement. The table does not add a settlement delay or assume that an advance becomes income merely because the processor has transferred it.
What changes when the event is canceled?
The modeled cancellation refunds the original deposit and earns no event sale. It does not refund a newly calculated amount at a later price or retain the advance as cancellation revenue. Different contract terms would need a different supported treatment.
Original processing fees are not refunded in this case, so a returned deposit does not erase every cash cost of the booking. The model also does not automatically move an advance to a replacement event date. Rescheduling would require separate supported logic rather than relabeling a canceled booking as a completed one.
Does an available date guarantee a fulfillable booking?
The venue offers one exclusive ten-hour reservation per available Thursday–Sunday date: three hours of setup, six of service, and one of reset. Calendar availability is only one constraint. The case also checks kitchen output and funded paid staff capacity before confirming whole events.
The selected guest ceiling is 150, conditional on the intended site and operating assumptions. More guaranteed guests increase food preparation and service needs as well as price; they do not automatically improve the number of events the same team can deliver. The rotating roster is not a count of full-time employees, and unused funded crew capacity remains paid.
How should deposits enter the cash plan?
Keep customer advances visible alongside the future service or refund obligation. The case’s cash forecast already includes the timing of deposits, balances, refunds, costs, and financing. Adding projected deposits again as an extra source of funding outside that forecast would duplicate the same receipts.
A month-end customer-advance balance is an outstanding obligation, not an additional annual revenue total. Likewise, the business’s bank balance is not automatically available for an owner distribution. Review what must still be delivered or refunded before treating incoming booking cash as freely available.
- Confirm whether the deposit applies to the base package or the full contract.
- Document guest supplements, cancellation refunds, and retained fee costs.
- Match confirmed dates to kitchen and paid staff capacity.
- Recheck monthly cash when booking timing or payment terms change.
Use the venue model to trace those relationships. The assumptions review guide provides a way to record changed terms without confusing a commercial assumption with a completed sale.
